Projects
Beijing VM Culture Ltd. (北京惟明月文化有限公司) helps people, brands and institutions communicate across cultures through cultural content, film and events, international-facing content and creative consulting, and talent development programs.
Cultural Content, Film & Events
We create original content, films and events centred on people, culture and everyday life. From short films, documentary work and personal brand content to cultural experiences and live events, we choose formats that suit each story and audience. Working with creators and partners, we bring stories to the screen and people together in person.
Our flagship brand: Haoabout
Haoabout (好about) is our flagship in-house brand in this field, focused on cross-cultural exchange and international communication, primarily for international audiences. Through original cultural films, travel and hands-on experiences, and events such as Culture Night, it introduces people and everyday life across China.
Brands Going Global | Content & Creative Consulting
For brands and businesses seeking to connect with overseas audiences, we combine audience understanding, creative development and media production to communicate products and services clearly across markets.
Selected work: international-facing furniture content in Foshan
Working from the questions overseas homeowners, designers and buyers ask about furniture, we develop ideas and produce English-language short videos, showroom visits and sourcing stories. Materials, construction, customisation, quality and the buying process become starting points for content that helps audiences understand products and make sense of their options.
The work connects communication planning and story development with filming, editing and adaptation for different publishing platforms.
International Talent Development & Cross-Cultural Consulting
We support professionals and teams preparing for overseas business, international assignments and cross-cultural exchange. Programs help participants communicate their expertise, business judgement and proposals clearly, and work effectively with international counterparts.
Depending on the team’s needs, projects address cross-cultural communication, presentations and pitching, negotiation, cross-cultural team coordination and pre-departure preparation. Scenario-based practice and focused feedback prepare participants for meetings, partner discussions, live questions and business exchanges.
Delivered program examples include presentation and pitching, and negotiation series.These cover message structure, impromptu presentations, responding in the moment, pitching ideas, negotiation strategies and practical scenarios. Programs draw on participants’ industries and real work, with delivery in Chinese, English or both.
Talk to us about your project
Tell us your goals, audience and practical needs—whether you are developing brand content, cultural exchange or the capabilities of an international-facing team.