Meet the co-founder

Christopher Boidy

Co-founder
Beijing VM Culture Ltd. (北京惟明月文化有限公司)

Christopher brings experience in brand strategy, international business development and operations. His work at Dentsu, Kaiterra and Trip.com Group has spanned market entry, brand positioning, global sales and partnership development, connecting research and strategy with client communication and cross-cultural teamwork.

At VM Culture, he draws on this background across cross-cultural consulting, content for international audiences and talent development for international business. He works with companies and organisations to understand their audiences, communicate their value and collaborate across markets.

Across his cultural projects, Christopher hosts on camera and directs documentaries, sharing the people, everyday life and cultures of places across China with international audiences through first-hand experiences, interviews and visual storytelling. His work considers how audiences from different cultural backgrounds relate to these stories, opening up opportunities for cross-cultural understanding and exchange.

Christopher is also an actor and voice actor, bringing on-camera and voice performance experience to his work. His screen credits are available on IMDb.

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